RCM3100 running bin.files via RFU

I have created an “hello world” program & it runs fine under Dynamic C. However, when I load the binary file (.bin) via the RFU AND then hit reset, the program does not appear to run!
I am using the same serial port as I did under Dynamic C, just trying to print to the PC hyperterminal screen rather then the Dynamic C STIO screen.

Is there something I must do to get the binary code to start from the reset switch? Anything else? I moved the programming cable from PROG to DIAG & verified that RFU & hyperterminal serial port settings were compatable!